Ever since the Cebit in 2013, the term "Shareconomy" has been all over the place. According to Wikipedia, the term was coined by Harvard economist Martin Weitzman and says, in essence, that prosperity for all increases, the more it is shared among all market participants.
what’s this all about? is this new?
people have always shared and traded. The desire to use things - or apartments - without having to (or being able to) reach too deeply in one’s pocket is not new. There have always been cooperatives, carpools, swap meets, roommate services etc. It is not the idea that is new. It is mainly the fast, international aspect which has been changed by the Internet.
status and lifestyle redefined
The trend - especially in big cities - is currently that people no longer need to own everything, but prefer to "borrow" what they need. According to trend researcher Peter Wippermann, status is defined less and less by ownership, but by which access to "things" you can afford.
What is new to many people is also the awareness that you can conserve resources and the environment through sharing. A good example is CarSharing: it protects the environment and makes city life more livable and lovable.
sharing apartments - old idea in a new guise
"Interim housing" is also now associated with the term "Shareconomy". An old idea in new, internet robes. The demand for temporary living quarters has grown due to globalization. Many people do not own a home anymore but rent furnished apartments for a certain period of time instead. If you need to travel, you sublet your own apartment. Thus housing is used intensively and vacancy is avoided. At the same time, many commercial landlords are discovering this market opportunity.
housing as potential conflict
"Housing" is an important and politically relevant "commodity" and should be treated carefully. There are many laws and regulations linked to housing. Landlords and tenants have rights and obligations, which need to be safeguarded. What are the limits, which obligations shall be binding for whom? Does the internet make people unemployed, as taxi portals are accused of doing? Or are vacation apartments a threat to the housing market? Are laws not being complied with? In many cities, the governments have brought old legislation back to life in order to prevent misappropriation of housing.
Event: Perspectives of the Sharing Economy - Is sharing the new having?
The 2nd part of the series "How do we want to do business?" organized by the Klimaschutzstiftung Hamburg in cooperation with the Zukunftsrat Hamburg, was held on October 31, 2013. City-Wohnen Hamburg took part in the panel discussion as a practicing representative of the sharing economy. Among other guests, the trend researcher Professor Peter Wippermann also addressed the audience.